In the second quarter of 2026, the overall deployment of gambling games aimed at overseas markets cooled down, with the heat and material volume of top iOS and Android advertisers shrinking simultaneously. However, localized products in Indonesia and Brazil grew against the trend, showing that budgets are shifting from generalized volume accumulation to regional and category focus.
iOS top deployment heat drops nearly 40% in three months
The total heat of the Top100 advertisers dropped from 24.68 million in April to 15.21 million in June, a decrease of 38.4%, and the volume of creativity dropped from 105,000 to 99,000. SpinX's Cash Frenzy still ranks at the top, but its heat dropped from 812,000 to 615,000, and old products also began to shrink.
Android scale is larger but also falls back
The total heat of Android Top100 dropped from 50.87 million in April to 39.09 million in June, a reduction of 23.2%, and the volume of creativity dropped from 214,000 to 187,000. The market has not stopped deploying, but has reduced low-efficiency materials and increased demands on channel returns.
Yandex Games ranking undergoes drastic changes
Yandex Games ranked first in April with a heat of 4.065 million, significantly fell back in May, and only remained at 87,000 in June, a three-month drop of 97.9% and fell out of the top twenty. The short-term list advantage of a single platform or product cannot be directly regarded as a stable market share.
Indonesian and Brazilian products grow against the trend
Indonesia's Higgs Games Island rose from 456,000 to 848,000, an increase of 85.9%, establishing differentiation with local domino gameplay; Brazil's 9f.bet.br rebounded to 507,000 in June, a month-on-month increase of 54.8%, and Latin American demand continues to attract deployment resources.
Europe and America are still large but emerging markets grow more noticeably
The United States continues to be the largest deployment market, with Germany, the United Kingdom, and France forming the core regions of Europe, followed closely by Canada and Australia. Brazil has entered the top seven, and although Turkey, Egypt, and Indonesia have lower frequencies, the growth rate shows that the Middle East, Southeast Asia, and Latin America are taking on increments.
Budget tightening requires simultaneous verification of region and gameplay
The deployment team needs to place material click-through rate, registration quality, payment conversion, retention, and compliance costs in the same model, avoiding chasing only the list heat. Localized packaging of board games, bingo, and dominoes provides opportunities, but still needs market-specific testing to confirm long-term value.
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