The gambling industry will not split and lose half.

Today's online gambling industry is no longer a simple game of "spending money to buy users and waiting for them to recharge." The cost of acquiring users is increasing, the marginal cost of user acquisition is growing, and traffic is shifting from incremental to stock, making each user increasingly "expensive."

The problem is that most platforms are still operating in a new environment with old thinking.

After launching, they just lie down and wait for recharges, watching users leave if they don't pay, and ultimately blaming the failure on "poor traffic quality."

But the real logic is: If you don't actively extract user value, you will passively bear the cost of sunk traffic.

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Extraction is not "exploiting users," but "deep operation"

Extraction is not negative, but refers to the entire process of finely activating user value. It can be roughly divided into two steps:

1. Recharge Extraction: Turning a single recharge into the starting point for maximizing value

For users who have not recharged, operators need to identify barriers: Is it a trust issue? Payment threshold? Are the rewards not attractive enough? Immediate intervention is necessary.

For users who have already recharged, they should extend the lifecycle through VIP stratification, game tasks, and limited-time events to promote repeat charging and increase ARPU.

The goal is not "charge once," but "keep charging" + "introduce others to charge."

2. Fission Extraction: Using one user to leverage a chain reaction of ten users

Small favors guide everyday users to share (such as sign-in roulette, invitations for trial money);

Higher-level benefits attract those willing to be agents (such as rebate systems, three-level income structures);

Advanced gameplay even integrates Pinduoduo-style social task mechanisms, using "chop once, turn around" to package complex marketing processes.

The essence behind this is: Let users do the work that would normally require advertising.

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The industry has begun to evolve towards a "fission middle platform"

Observing the current successful platforms, they have all embarked on the path of "systematic user fission":

Some platforms have developed a "invite to earn money" channel in the user center, placed right in the middle of the homepage, with higher priority than any game entry;

Some successful platforms directly borrow the Pinduoduo chop mode to do lucky roulette, and some companies have five out of ten promotional activities related to fission.

The leading platform in the Philippines, OKBet, has an activity: They launch a campaign "refer one person to complete their first recharge, get 100P," which can be withdrawn with just one-time turnover. From a traditional operational perspective, this is definitely a loss, but from another perspective, it becomes clear:

They are not losing money to buy users, but are giving the money originally intended for Facebook to old users, making them the channel for traffic themselves.

While you are ecstatic about a user recharging 5 dollars, others have already used this user to bring in ten new recharging users.

Platforms without fission thinking are doomed to fall into the "launch → loss → relaunch" vicious cycle, exhausting ammunition without securing a future.

But platforms with fission capabilities turn users into channels, transforming costs into assets.

This is not a growth trick, but a watershed in business models.

@bcguy888