May 7, 2025 Daily Update: Why Don't Users Make Their First Purchase? Explained in 5 Minutes with Economics

In economics, there is a key concept called "transaction cost." Nowadays, leading internet products are all focused on reducing transaction costs to significantly enhance user conversion and payment rates. However, the reason users on our betting platform are hesitant to make their first deposit is often due to issues with one of the "six elements of transaction cost."

These six elements are:

1. Search Cost

Before users enter the platform, the search cost already begins to influence their decision-making. If the advertising materials cannot clearly convey the product's unique selling points and promotional activities, they will be drowned in a sea of information. Particularly, be wary of "fake promotions" materials; once exposed, trust will immediately collapse.

2. Measurement Cost

Once users enter the website, they face an overwhelming array of games and a chaotic interface. Without layered guidance and clear labels, newcomers can't find a way to start, and old users can easily lose direction. What seems abundant is actually just disorder.

3. Evaluation Cost

When users compare multiple platforms, authenticity becomes key. If your platform offers less in recharge bonuses, has higher betting multiples, and many activities but lacks sincerity, users will naturally "vote with their feet" and choose competitors.

4. Decision Cost

Too many options can also deter users—Which recharge amount to choose? Which event to participate in? How to play the games? The more choices and the more complex, the easier it is for users to fall into "decision paralysis" and ultimately give up on recharging.

5. Execution Cost

Complicated registration processes, excessive verification, and difficult withdrawals can directly deter potential depositing users. If other platforms are a smooth road, and your platform is like climbing a mountain—who would want to take an extra step?

6. Risk/Guarantee Cost

What users care about most is whether the odds are fair, whether winnings can be withdrawn, and whether their funds are safe. If the odds are too low, risk control is too strict, or the withdrawal timing is not transparent, users will assume you are "cheating." Even if the activities are tempting, they won't easily make a first deposit.

Each transaction cost element is like a threshold before user payment. When these thresholds accumulate, no matter how much you spend on advertising, users can easily bypass them. It is recommended to seriously "score" each link—whether it's 30, 60, or 80 points? Are there still critical weaknesses?

From now on, use the "six elements of transaction cost" as an optimization framework, correct each one by one, and reward accordingly. The rate of first deposits and overall data will naturally improve.

This is experience gained from practice. Due to character limits on the TG channel, only a simple model is shared here for mutual encouragement.