This year's SIGMA highlight, they aim to become the "Youzan" of the gaming industry.

From participating in G2E over a decade ago to co-hosting PAGE in 2019, and now attending SIGMA, I have hardly missed any major events in the gambling industry. However, as is widely known, the quality of these exhibitions has been continuously declining. What used to take a whole day to explore, now the two floors of the venue can be covered in just an hour. The lack of new exhibitors, new concepts, and novelty has become the main theme of this SIGMA edition.

Yet, in such an atmosphere, there is still one booth that is bustling with activity: NEWBOSS.

NEWBOSS specifically targets potential entrepreneurs who are eager to own their betting platforms but are short on funds, boasting a registration process of 1 minute, site setup in 8 minutes, and a setup fee of only 999 USD.

Firstly, NEWBOSS has targeted the industry's critical weaknesses. Apart from the high cost of integration points, the two major pain points of the turnkey solutions have always been unresolved: rigid modules and difficult demand scheduling. Over the years, the industry has generally seen prices reaching five-digit figures in USDT, yet customers only receive template-based products. Customization would require an additional tens of thousands of dollars, otherwise, the products are all the same. In terms of demand response, smaller clients are often marginalized, and even minor modifications require waiting for scheduling, which greatly impacts the service. NEWBOSS focuses its efforts on breaking through these critical weaknesses, offering a highly flexible system that allows operators to truly "be their own BOSS."

NEWBOSS provides a visual module construction system. Logging into the backend allows entry into a customization interface similar to building blocks, where no coding knowledge is required. Modules can be added, deleted, or moved by simply dragging and dropping. In the right-hand feature and material area, users can not only choose components provided by the platform but also upload their own materials, with real-time saving and previewing, achieving a truly customized look for each site.

Besides customizable interfaces, NEWBOSS also eliminates the hassle of technical integration for site owners. Domains, payments, customer service, and other technical aspects are all preset by the platform. If there is a need to bind a custom domain, they also provide access to source resolution. If external payment integration or packaging of custom apps is required, it can also be handled through third-party service portals, achieving a plug-and-play, foolproof integration.

The pricing is a shock to the entire industry. Although NEWBOSS officially targets only startups, its pricing of 999 USDT is enough to shake up the entire turnkey market. Compared to the traditional industry entry threshold of tens of thousands of dollars, NEWBOSS has completely broken the barrier, making it possible for "everyone to be a boss." The brand name NEWBOSS is derived from this concept.

Since the inception of turnkey solutions over twenty years ago, although functions and languages have increased, overall innovation has been weak, and most still rely on manual labor for personalized processing. NEWBOSS, which has been developed over three years of hard work, brings a new sample to the market. With its combination of "efficient construction + low entry threshold + visual operation," it challenges the old models and reminds all practitioners:

Product power is still the fundamental certainty of the gambling industry.

The NEW era, new bosses.

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