The industry’s overseas expansion has become a hot topic, and pioneers have arrived at overseas destinations since 2018; according to data from PASA, the industry’s number one platform for getting rich,After several years of development, the following countries are becoming pioneers in going global:
Philippines, India, Indonesia, Vietnam, Thailand, Japan, South Korea, Russia, Brazil, Colombia, Paraguay, Mexico, Bangladesh, Nigeria, Kenya, etc.;
But why are these countries gaining traction? But rich countries with extremely high per capita GDP, such as the United States and the Middle East, are not on the list? In addition to these countries, which other countries have potential? Let’s talk about finding the essence through phenomena.
1. Large population
These countries have huge populations, providing a wide range of potential user groups. For example, India, Indonesia and Brazil all have populations of over 100 million, and a large population base means a larger market size and more user participation. This allows gaming operators to quickly attract a large number of users through large-scale promotion and operation.
2. Developed network infrastructure
The popularity of the Internet and mobile Internet is the foundation for the development of the online gambling industry. These countries generally have developed network infrastructure and wide coverage of high-speed Internet, allowing users to easily participate in online gambling through smartphones or computers. For example, Vietnam, Thailand and South Korea have a high Internet penetration rate, and users can easily access online gambling platforms.
3. Good electronic payment construction
A secure and convenient electronic payment system is key to the smooth operation of online gambling businesses. These countries generally have mature electronic payment systems, such as India's UPI system, Indonesia's GoPay and OVO, Brazil's PicPay, and Mexico's OXXO. These payment tools provide users with convenient deposit and withdrawal services, enhancing user experience and Trust.
4. The size of the middle class population is relatively large
The rise of the middle class has brought higher spending power and demand for leisure and entertainment. The middle class in these countries is expanding rapidly, and their demand for leisure and entertainment activities is increasing, providing a broad market space for online gambling. For example, the size of the middle class in Brazil and Mexico is growing rapidly, and they are willing to spend more on entertainment and gambling.
5. No religious restrictions
Religious attitudes towards gambling directly affect the development of the gambling industry. In these countries, religion has fewer restrictions on gambling activities and society is more accepting of gambling. For example, the Philippines, Vietnam and Thailand have a high acceptance of gambling activities, which allows the gambling industry to be legalized and develop rapidly in these countries.
Why is the United States not favored even though it meets the above conditions?
1. Crimes against American citizens will be pursued worldwide by the United States
The United States takes very strict tracking and punishment measures for crimes involving its nationals. The US government will pursue those suspected of committing crimes against its nationals overseas around the world, which puts online gambling operators at higher legal and operational risk.
Second, the laws of each state are different
Gambling laws vary greatly from state to state in the United States. Some states completely ban online gambling, while others allow and regulate its operation. This uncertainty in the legal environment increases the difficulty and cost of operation, making online gambling operators more inclined to choose markets with more friendly legal environments.
And what is the reason in the Middle East?
1. Religion
Most countries in the Middle East are strictly bound by Islamic law, and gambling is prohibited in these countries. Strict religious prohibitions make it almost impossible for the gambling industry to operate in the Middle East, and even if there is potential market demand, it is difficult to achieve legal operation.
2. Rich entertainment measures
Middle Eastern countries generally offer a wealth of legal entertainment options, such as high-end shopping, tourism and sports activities, and these alternative entertainment measures reduce residents' demand for online gambling. For example, high-end tourism and shopping experiences in places such as Dubai and Abu Dhabi attract a large number of tourists and residents, and the demand for gambling is relatively low.
Looking forward to other countries suitable for online gaming industry to expand overseas
Based on this logic, we can infer that the following countries are suitable for going overseas:
Ukraine:
Reasons: The Internet penetration rate is high, the gambling market has great potential, and the electronic payment system is developing rapidly.
Ghana:
Reasons: Rapid population growth, continuous improvement of Internet and electronic payment infrastructure, and a high proportion of young population.
Tanzania:
Reasons: The market is open, Internet users are growing rapidly, and electronic payment systems are becoming increasingly popular.
Malaysia:
Reasons: High Internet penetration rate, mature electronic payment system, and high demand for entertainment consumption.
Peru:
Reasons: The economy is growing steadily, the number of Internet users is increasing, and the electronic payment system is improving.
Chile:
Reason: Well-developed Internet and electronic payment infrastructure, and the growing size of the middle class.
New Zealand:
Reasons: High Internet penetration rate, mature electronic payment system, and strong entertainment consumption habits.
Kazakhstan:
Reasons: The Internet penetration rate is high, the economy continues to grow, and the electronic payment system is gradually improving.
Argentina:
Reasons: Huge market potential, well-developed Internet and electronic payment systems, and expanding middle class.
Ethiopia:
Reasons: Large population base, rapid growth in Internet users, and gradual popularization of electronic payment systems.
Summarize
In summary, when choosing overseas destinations, the online gaming industry mainly considers factors such as population size, network and payment infrastructure, size of the middle class, and religious constraints. Although the United States and the Middle East have some of the conditions, they are not favored due to national hegemony, legal and religious factors.
