Sky Bet has implemented multiple updates to its platform aimed at enhancing user experience. The overall layout remains consistent, with a focus on simplifying access to matches and sports information.
One key change is the updated search function, allowing users to find matches directly from the homepage. Sky Bet has introduced a featured events section, highlighting sports like tennis, cricket, NBA, and snooker, as well as a special area for featured matches.
The horse racing content has also been updated, enabling users to view all races by day or access upcoming races. A new "Check out our tools to help you gamble safely" button has been added, guiding users towards safer gambling tools.
Overall, time will tell whether Flutter Entertainment's brand is merely fixing what isn't broken, or if players will readjust and enjoy a truly enhanced experience.
Users can now use the BuildABet feature to create custom bets anywhere on the page, which is also available for NFL and NBA markets. Promotions can be accessed with just one click from the homepage.
These changes are designed to be subtle. Notifications are only sent when user action is required.
Reminder: Updates are effective on both Sky Casino and Sky Bet platforms, with no need for downloads or manual actions unless specifically indicated.
A message on the Sky Bet website states: "We've improved the search function for Sky Bet games, making it easier than ever to find your favorite games."
However, earlier this year, the High Court made an unfavorable ruling against Sky Betting & Gaming involving a case with customer data.
But last month at the Cheltenham Festival, Sky Bet received better news, with Sports PR Manager Michael Shinners celebrating some very favorable results for the operator.
