OlyBet, a leading European sports betting brand, has announced a partnership with Warner Bros. Discovery Sports (WBD Sports) and Whoop UCI Mountain Bike World Series, becoming the official regional betting partner for the event's French stages.
Under the agreement, OlyBet will support three World Championship events in France, including this weekend's Gravity double-header in Loudenville-Peyragudes, and two events in August in Haute-Savoie.
OlyBet CEO and Chairman Corey Plummer stated, "OlyBet is committed to supporting attractive sports entertainment projects globally, and we are thrilled to establish a partnership with the Whoop UCI Mountain Bike Series to showcase the sport's top athletes, intense competition, and unique culture."
He further noted, "The passion for sports has the power to bring people together. We look forward to using this partnership to further expand the sport's influence."
This collaboration also marks OlyBet's ongoing expansion of its global brand footprint, particularly in outdoor sports and emerging projects. OlyBet has recently sponsored multiple sports, including basketball, ice hockey, and racing.
Chris Ball, Vice President of WBD Sports cycling events, welcomed the partnership: "OlyBet is a leading sports betting brand in the Baltic region. Their investment in mountain biking is an important signal of the sport's gradual entry into the mainstream sports arena."
He added, "This partnership not only expands our audience but also demonstrates the commercial potential and appeal of mountain biking. We look forward to establishing a long-term mutually beneficial relationship with OlyBet."
The 2025 Whoop UCI Mountain Bike Series kicked off in April in Brazil, followed by events in Italy, Poland, and the Czech Republic, and will conclude in France for the year. As more brands join the mountain biking ecosystem, the event is gradually moving from niche to mainstream.
