Bragg Gaming has officially announced a new content development agreement with Hard Rock Digital, exclusively creating a series of iGaming games for its online platform, Hard Rock Bet Casino, with players in New Jersey being the first to experience this new content.
Currently, Hard Rock Bet Casino has launched several original games from Bragg's internal studios, such as Wild Streak Gaming, Atomic Slot Lab, and Indigo Magic. This agreement will further deepen the cooperation between the two parties, focusing on the development of new online casino games with exclusive features.
Although Bragg has not disclosed which types of games will be introduced, most of its studios focus on developing slot content, with a few like Spin Games also involved in three-reel stepper machines, table games, and keno games, offering localization advantages for the American market.
Garrick Morris, Senior Vice President of Commercial for Bragg in North America, stated: "This collaboration showcases our profound strength in game development and will bring an unprecedented unique experience to Hard Rock Bet Casino users. This marks a further consolidation of our leading supplier position in the American market."
Recently, Bragg Gaming has appointed Scott Milford as the new Executive Vice President of the Group's Content Division, who will lead the implementation of the new agreement and future strategic directions.
It is noteworthy that this exclusive game content will first launch in New Jersey, but there is also potential for expansion to other jurisdictions in the future.
Rich Criado, Vice President of Hard Rock Digital Casino, stated: "We look forward to working closely with the Bragg team to launch a batch of new products that stand out on our platform, bringing an unprecedented gambling experience to players."
It is worth mentioning that this agreement is similar to Bragg's previous cooperation with Caesars, where operators can leverage Bragg's platform technology to develop and operate their own brand content, enhancing platform competitive differentiation.
