The emerging brand FusionPlay officially debuted today, aiming to reshape the iGaming casino content aggregation ecosystem. With features such as rapid integration, strong scalability, and startup-friendliness, the platform promises to completely change the way operators acquire and deploy online casino game content.
FusionPlay was founded by Dmitry Starostenkov, CEO of the renowned online poker technology provider EvenBet Gaming, and is currently led by CEO Alexandra Artemova, based in Belgrade, Serbia, focusing on providing agile and efficient content aggregation solutions for markets at different stages of development.
Backed by EvenBet's years of accumulated industry technological advantages, the platform launches a turnkey integration solution, allowing operators to access over 15,000 casino games from more than 230 content providers worldwide with just one integration. The core product can be deployed within a week, including a curated combination of popular market games.
FusionPlay's design philosophy focuses on flexibility and low barriers to entry, benefiting both small startups and large brands looking to rapidly expand their content portfolio. Its unique "zero growth, zero fees" policy is particularly noteworthy: if partners do not meet specified thresholds in user activity or total game revenue (GGR) within the first three months, content access fees are waived, significantly reducing initial operational costs.
In addition to a vast content library, FusionPlay will also provide data-driven content recommendation services for partners, continuously optimizing the game portfolio based on regional preferences and user behavior. This strategic advice will help operators improve conversion rates and user retention, maximizing content value.
CEO Alexandra Artemova stated, "The initial intention of establishing FusionPlay was to simplify the casino content access process and provide agile expansion channels for various operators. Whether expanding into new markets or enlarging existing layouts, our solutions provide partners with sufficient speed, confidence, and flexibility."
Founder Dmitry Starostenkov added, "FusionPlay is the culmination of our years of industry observation and experience accumulation. Operators need not only technology but also the speed of content acquisition, ease of operation, and support during growth. Our platform will help them overcome these challenges."
The launch of FusionPlay marks the arrival of a more efficient, inclusive, and operator growth-focused aggregation platform era. As its global promotion progresses, it is bound to initiate a new round of transformation in the casino content integration field.
