The new partnership will drive revenue and monetization of the Paf gaming ecosystem through a customized side bet mechanism.
June 26, 2025 — Nordic gaming operator Paf collaborates with ThrillTech (a professional B2B provider offering licensed, player-funded progressive jackpot mechanisms) to launch its innovative side bet progressive jackpot products in Paf's game portfolio.
This integration will deploy ThrillPots™ into key verticals, enabling Paf to offer an engaging, compliance-led progressive jackpot experience aimed at enhancing session value, driving incremental GGR, and increasing monetization—without disrupting existing revenue streams.
Unlike traditional progressive jackpots, ThrillTech's products are fully licensed and directly funded by players through optional additional bets, offering new profit opportunities for operators while complying with regulatory standards. The product launch is achieved through seamless technological integration and will be rolled out in multiple markets including Finland, Sweden, and Estonia.
Faye Williams, Business Development Director at ThrillTech, stated: "Partnering with Paf is a milestone for ThrillTech. Paf is one of the most respected operators in the Nordic region, and their focus on social responsibility makes them an ideal partner for our licensed progressive jackpot ecosystem. We are excited to bring our customizable side bet progressive jackpots to their players."
ThrillTech's flagship jackpot products have complementary uses: for instance, ThrillPots™ drives incremental monetization through a centralized side bet mechanism, while ThrillDrops™ offers real-time, rule-based rewards to enhance engagement.
Kim Johansson, Chief Gaming Officer at Paf, added: "ThrillTech's progressive jackpot mechanisms provide a fresh and modern perspective on creating value for players and operators. We are thrilled to promote this concept to our players and further explore the possibilities of customized progressive jackpot campaigns."
Founded in 1966, Paf is a licensed operator known for its commitment to responsible gaming, community reinvestment, and innovation in regulated markets.
The addition of ThrillTech's progressive jackpots further enhances the Paf platform's support for sustainable growth and player-friendly features.
About ThrillTech
Established in 2023, ThrillTech is a professional B2B provider focused on player-funded progressive jackpot mechanisms to drive revenue and engagement in the iGaming sector. Its flagship products, ThrillPots™ and ThrillDrops™, support billions of transactions per month for global operators, creating significant returns without compromising compliance and user experience. ThrillTech holds licenses from MGA, UKGC, Spelinspektionen, and ONJN and plans to expand further in 2025.
About Paf
Paf is a Nordic gaming company established in 1966, headquartered in the Åland Islands, aimed at raising funds for social welfare. Paf is a leader in responsible gaming and environmental sustainability. Paf also owns a physical gaming business, including about 30 cruise ships across the Baltic and North Seas.
Paf employs over 300 people from about 30 countries/regions, with offices in the Åland Islands, Helsinki, Stockholm, Riga, Tallinn, Oslo, Nørresundby, Gibraltar, and Madrid. Paf (Åland Penningautomatförening) is licensed and controlled by the Åland government.
In 2024, Paf Group's total turnover reached 183 million euros, with profits of 54.3 million euros.
