Hasbro announced that it has signed multi-year cooperation agreements with four renowned gambling suppliers—Evolution, Aristocrat Gaming, Galaxy Gaming, and Bally's—to further expand the influence of its gaming IP in the gambling sector.
Under the agreement, Evolution will become the exclusive licensed partner for Hasbro's online live entertainment venues and slot games, planning to launch several new games based on Hasbro IP by 2026, and will debut at the 2026 Barcelona ICE show. Previously, Evolution has collaborated with Hasbro on the "Monopoly" live show and slot games, building a solid foundation.
Aristocrat Gaming will be responsible for developing and launching new "Monopoly" physical slot games to attract offline players; Galaxy Gaming has been granted the license to introduce well-known Hasbro IPs such as "Battleship" and "Yahtzee" into the casino table game sector; and Bally's will become the operator of Hasbro's B2C online casinos.
Claire Hunter Gregson, Director of Game Relations at Hasbro, stated: "Our goal is to meet fans on all platforms, whether on traditional game tables or in modern casino environments." Todd Haushalter, Chief Product Officer at Evolution, also expressed confidence in the future, looking forward to bringing innovative breakthroughs to the online gambling industry through cooperation with Hasbro.
Hasbro owns several popular brands including "Monopoly," "Dungeons & Dragons," and "Mr. Potato Head," and these licensing partnerships will undoubtedly further promote its brand's widespread application in the global gambling market, especially in the U.S. market.
