Yggdrasil, a globally renowned slot machine provider, recently announced a strategic partnership with BetArabia, the only licensed online casino in Lebanon, officially entering this emerging market. This collaboration signifies an important shift in the gaming market landscape of the Middle East and North Africa (MENA) region.
Under the agreement, Yggdrasil will provide its signature game portfolio to the BetArabia platform, including popular series such as "Vikings Go Berzerk" and "Golden Fish Tank." Additionally, content from 13 independent game development studios under the YGG Masters program will also be launched on the platform.
Jose Kadala, Commercial Director at Yggdrasil, stated: "This is an important milestone for our first entry into the Lebanese market. Our games have been favored by players globally, and we believe they will be successful in the rapidly developing market of the Middle East and North Africa as well."
As the exclusive online gambling operator authorized by the Lebanese Ministry of Finance in 2022, BetArabia's COO, Tigran Geghamyan, emphasized: "This partnership sets a new industry standard. Combining Yggdrasil's top-tier game content with our local market expertise will bring an unprecedented gaming experience to players."
It is noteworthy that this is not Yggdrasil's only recent market expansion. Not long ago, the company also entered the Finnish market through a collaboration with Fruity Entertainment, demonstrating an accelerated push in its global strategy.
Industry insiders analyze that this partnership will significantly enhance the game quality and diversity of the Lebanese online gambling market, while also laying a foundation for Yggdrasil's further expansion in the Middle East and North Africa region.
