Online gaming giant PokerStars has announced a new content partnership with game developer Jelly Entertainment, with a series of popular online slot games from Jelly officially launching on the PokerStars platform, available to players worldwide.
This integration partnership was completed through Jelly's proprietary platform, and users can now enjoy popular games such as "CleoPatrick," "Midas Riches," "Rookie Racer," and "Lost Treasure Saga" on the PokerStars platform. This collaboration not only enhances the diversity of games on PokerStars but also marks another significant progress in Jelly's global expansion strategy.
David Newstead, Chief Business Development Officer at Jelly Entertainment, said: "PokerStars is one of the most well-known gaming platforms globally, and partnering with them is of great significance to us. This integration will allow our games to reach more core players in our target markets, and we are excited about the potential of our collaboration."
This agreement also further confirms PokerStars' high recognition of Jelly's content quality and innovation capabilities. Both parties expect to engage in deeper cooperation around diverse content in the future, bringing a more immersive gaming experience to players.
It is worth mentioning that since appointing Steven Matsell as CEO in November last year, Jelly Entertainment has announced several strategic partnerships. In January this year, the company also reached agreements with Jackpotjoy and Virgin Games to introduce games into the UK market. As part of this content expansion, Jelly has also planned to enter the markets of Greece, Romania, and Peru by 2026.
Meanwhile, PokerStars continues to consolidate its position in the UK market, despite receiving a warning from the UK Advertising Standards Authority for an Instagram advertisement in the first quarter. This partnership will undoubtedly inject fresh content into its platform, further enhancing user engagement and brand competitiveness.
