Slot machine game developer Booming Games has announced a partnership with Betway Africa, officially entering the South African online casino market. These games will be available to South African players through the Betway-owned Jackpot City brand, marking another significant progress in Booming Games' expansion strategy in Africa.
This collaboration will bring a series of popular games to Betway users, including "Buffalo Hold", "Win Extreme 10,000", "Gold Gold Gold 5000", and "Cash Pig 2". These games are widely popular for their rich themes, diverse gameplay, and high-quality graphic design.
Betway Africa Product Manager Craig Osborn said: "The product line of Booming Games aligns highly with our players' interests. We believe this collaboration will not only expand our game lineup but also enhance the overall entertainment experience for our players."
In recent years, Booming Games has been active in the African market, entering countries such as Ghana, Uganda, and Kenya through partnerships with leading local platforms, with over 100 games being launched in multiple markets. The company has also invested heavily in brand building, collaborating with football legend Ronaldinho from 2023 to integrate his image into game design.
In May 2025, Booming Games appointed Craig Asling as the Game Director, aiming to strengthen creative direction and drive global growth, especially in emerging markets like Africa for long-term development.
Booming Games' Head of Africa, Solomon Godwin, stated: "Betway is one of the most influential brands in the African region, and our partnership reflects our mutual pursuit of a high-quality entertainment experience."
Although Betway is known for sports betting, its Jackpot City brand represents its strategic layout in the online casino sector. The entry of Booming Games will inject more high-quality content into its platform, enhance its market competitiveness, and bring a richer digital gambling choice to African players.
