The emerging mobile gaming platform in Africa, Rise & Hustle, has officially launched in Nigeria, featuring a "click-to-earn" model. Users can accumulate points for real-world rewards, including call time, branded merchandise, and Rise tokens based on blockchain, simply by clicking to advance the game.
The platform was co-founded by Anthony Broadhurst (with a background in crypto and African gaming) and iGaming entrepreneur Josh Jones, focusing on creating a street-style competitive gaming experience for mobile-first users. The "Bucks" points earned by users can be exchanged for various prizes, with Rise tokens issued on the Binance Smart Chain as a core part of the incentive mechanism.
The game design emphasizes interaction and competitiveness, supporting leaderboard challenges, real-time tournaments, and team functions. It is completely free, allowing users to participate or receive rewards without any fees. The platform particularly emphasizes fair competition and a lightweight entertainment experience to attract Nigeria's large young mobile user base.
Rise & Hustle uses AI technology to optimize the gaming experience and collaborates deeply with local partners to ensure content aligns with regional cultural preferences and consumption habits. According to official sources, the platform plans to expand to key markets in Kenya and Ghana by the end of 2025 and is preparing to launch a real-money game version to further enrich its product line and profit model.
CEO Josh Jones stated, "Rise & Hustle is redefining the value of mobile gaming. We are not just developing games, but building a cultural movement—turning players' fragmented daily entertainment time into tangible rewards."
The launch of this project also echoes the current global growth trend of interactive click-based games, seen alongside products like Onlyplay's Piggy Tap™ as a key force in boosting regional user engagement.
The launch of Rise & Hustle marks a significant step for the "Play-to-Earn" concept in the African market, injecting new vitality into the gaming and crypto integration ecosystem across Nigeria and the entire African continent.
