Recently, Altenar announced the appointment of Brendon Jeacocks as the Regional Director for South Africa, aiming to drive the company's business expansion in the region. As a leading sports betting technology provider, Altenar has provided the South African market with customized data services, localized sports products, and applications designed specifically for mobile-first users.
In an exclusive interview with the media, Jeacocks shared his vision for Altenar's business development in South Africa, outlined the opportunities and challenges of the market, and discussed how the company builds solid relationships with local partners through technological advantages.
Why has South Africa become a key investment market for Altenar?
Jeacocks stated that joining Altenar comes at a crucial time when the online gambling industry in Africa is rapidly developing. He emphasized that the South African market, with its mature regulation, well-structured market, and sustainable growth potential, is central to the company's strategy. "We believe South Africa is suitable for long-term investment, and the market has enough space for our products to flexibly adapt to local needs," he added, noting that participating in this growth journey is full of opportunities as well as challenges.
How does Altenar's technology meet the needs of South African operators?
Jeacocks pointed out that Altenar's sports betting platform is highly flexible and compatible, able to integrate quickly and ensure smooth operation on all devices. The system's design allows seamless embedding into the operator's existing technological architecture without needing to control every detail. This adaptability is particularly important for South Africa's complex and diverse market environment.
Opportunities and challenges of cooperating with local operators
Facing a highly competitive market environment, Jeacocks believes that building trust and demonstrating long-term value are key. He emphasized, "We are not just providing software, but also continuously delivering mature and adaptable solutions, creating substantial value for our partners." Altenar, with its high-quality products and flexible integration capabilities, helps operators stand out in the market.
South African player behavior and preferences
Jeacocks mentioned that the South African market is predominantly mobile, with players preferring low-stake frequent bets, especially in the football sector. He emphasized, "South African players are accustomed to using familiar odds formats and simple interfaces, relying on no-data or streamlined modes of access, keeping the experience straightforward and quick is crucial." He believes that while personalized services are important, what truly resonates with players is a simple and efficient user experience.
Future industry activities and development focuses in South Africa
Jeacocks mentioned that Altenar will continue to work closely with provincial regulatory bodies, focusing on national gambling industry trends. Additionally, participating in local summits and operator roundtable meetings will provide the company with platforms to showcase its strength and engage in in-depth conversations. The company focuses on providing valuable content, rather than just increasing exposure.
Overall, Jeacocks is confident about Altenar's prospects in the South African market, firmly believing that through technological innovation and localization strategies, the company can achieve sustained growth and profound impact in this promising market.
