The American Gaming Association (AGA) has released new data related to American sweepstakes casinos.
The data shows that the vast majority of sweepstakes game players use these sites for gambling, with 90% of players considering it a form of gaming—59% of players definitely consider it gambling, while 31% think it might be gambling—68% of players stated that their reason for using these sites is to win money. Nearly 70% of players describe sweepstakes casinos as real money betting platforms, with 80% of players spending money monthly, and nearly half spending weekly.
Interestingly, these figures are closer to the feedback from iGaming players, where 82% are motivated by money. In contrast, 73% of free-to-play gamers state that fun is their primary motivation for playing.
Furthermore, in states without sweepstakes regulation, the number of participants has doubled.
By early 2025, 50% of online casino advertisements seen by American players will come from overseas sweepstakes sites.
Regarding these data, AGA Vice President of Government Relations Trace York stated: "These operators appear to be legitimate, regulated platforms on the surface, but their operations exist outside of legal regulations. They lack responsible gaming tools, regulatory oversight, and consumer protection measures. This is a dangerous trick that puts players at real risk."
The American Gaming Association also provided data on typical lottery players. 35% of players are aged between 31-40, 27% are aged between 41-50, and 22% are aged between 21-30. Interestingly, the gender ratio of players is almost perfectly balanced, with 51% male and 49% female players.
69% of sweepstakes players are Caucasian, 42% of players have a household income below $50,000, which is below the national average. 71% of players have full-time jobs, 17% are unemployed, with 38% of players having at most a high school diploma. This demographic data does not differ significantly from that of iGaming players, although the player group is slightly more male-dominated.
