iGaming technology provider EveryMatrix has announced a partnership with UK operator The Palaces, officially introducing its turnkey casino solution to the UK market. This marks the first full deployment of EveryMatrix's turnkey platform in the UK, signifying a significant expansion in the market.
Under the agreement, The Palaces has migrated its online brands (including The Palaces and Bingo Britain) and their player base to EveryMatrix's technological framework. This collaboration integrates player account management, payment solutions, and affiliate tracking systems, all customized for the UK regulatory environment.
The Palaces currently operates three physical bingo venues in the UK and is committed to promoting a strategy that integrates online and offline development. By accessing EveryMatrix's technology platform, The Palaces aims to enhance operational efficiency and lay the foundation for future digital growth.
EveryMatrix CEO Ebbe Groes stated, "This is our first comprehensive deployment in the UK market, and we are delighted to collaborate with an established brand like The Palaces to assist in its digital transformation."
The Palaces' Managing Director Patrick Duffy emphasized that the platform migration will provide the company with greater flexibility and scalability, helping to meet the evolving market demands.
Recently, EveryMatrix also partnered with BetTom for the UK market and launched a real-time behavioral marketing solution with Optimove, further enriching its platform ecosystem. These actions demonstrate EveryMatrix's strategic determination to accelerate its layout in the UK and Irish markets.
