Reals Bet announced a strategic partnership with the car enthusiast community Motorgrid, launching a new layout that spans supercar culture and the gambling sector. Motorgrid has over 360,000 Instagram followers, and this collaboration includes brand promotion during events, exclusive benefits for club members, and advocacy for responsible gambling.
Motorgrid fans who register on the Reals platform can receive customized gifts, exclusive discounts, and chances to win prizes. Additionally, the partnership will introduce educational content about safe gambling and pledges to donate a portion of the revenue to social projects and charitable organizations.
Reals CEO Rafael Borges said, "We share a common passion with Motorgrid—speed, fun, and personalized experiences. This collaboration helps us expand our brand influence among highly engaged groups."
The first collaborative event has already kicked off at the seventh Motorgrid Track & Friends held at the Velocitta racetrack in São Paulo. Reals not only provided customized T-shirts, water bottles, and 'Reals Keys' cards with prize QR codes but also sponsored official trophies for the winners of the event, officially entering the automotive culture circle and creating a new paradigm where entertainment and responsibility coexist.
