Nigerian sports betting company Bet9ja announced a new sponsorship collaboration with British rising heavyweight boxer Moses Itauma, boosting his upcoming focus battle against former world champion contender Dillian Whyte on August 16.
At just 20 years old and of Nigerian descent, Itauma has maintained an undefeated record since turning professional in 2023, winning 10 out of 12 fights. This partnership will feature the Bet9ja brand on Itauma's training gear, team equipment at the ring side, and his exclusive video and digital content, supported by operator partner Logifuture.
Itauma stated, "I am thrilled to join forces with Bet9ja as I prepare for the biggest fight of my career so far. My Nigerian heritage and family are my pride, and this collaboration connects me closely with my roots. I hope to bring the championship belt back to my father's homeland."
Tom Baker, Logifuture's Content and Social Media Director, said, "Itauma is one of the most exciting young talents in the global boxing scene, drawing strength from his Nigerian heritage and naturally fitting with Bet9ja. He symbolizes resilience, talent, and ambition for fans worldwide. Bet9ja will provide exclusive behind-the-scenes content to witness this young boxer's growth and brilliance on the global stage."
This sponsorship follows Bet9ja's support for the Nigerian national football team through the "Let's Do It Again" campaign before the 2025 Africa Cup of Nations, further highlighting its commitment and emotional ties in the sports field.