Booming Games is actively preparing for the SBC Summit to be held in Lisbon in September. To gain a deeper understanding of the company's expectations for the summit, the latest game releases, and future development plans, Focus Gaming News interviewed Marketing Manager Dorota Gruszka and Game Director Craig Asling. They shared the company's most successful recent games, new game mechanics, and expansion in the African market.
Regarding the importance of the SBC Summit Lisbon for Booming Games, Dorota and Craig unanimously believe that such industry events are key to maintaining a leading market position. The summit not only allows them to focus on the latest game innovations, visual design trends, and technological advancements but also enables face-to-face interactions with operators, platform providers, and experts to obtain firsthand market dynamics and player preferences. This allows them to adjust strategies in a timely manner, ensuring that their products meet current demands and lead future trends.
For this summit, Booming Games is preparing to launch exciting content. Craig revealed that the company's game release plan for 2026 is ambitious, with the volume of releases doubling that of this year. This includes several game series and the first collision game, demonstrating the team's innovative drive. Over the past year, Booming Games has received several prestigious industry award nominations and has established partnerships with leading global operators, with content now authorized in more regulated markets, significantly expanding its business scope.
Discussing the most popular recent works, Dorota listed "Buffalo Hold and Win 10,000", "64 Gold Coins Hold and Win", "Tasty Bonanza", "Cash Pig 2", "Fish Tales Monster Bass", and "Coin Crusher Hold and Win", all of which have received high praise from players and operators. Operators particularly recognize the games' user stickiness and retention performance, while players love the immersive visual experience and rich reward mechanisms.
In terms of new game design, Booming Games adheres to the philosophy of "balancing innovation with familiarity". Craig stated that they cleverly innovate based on popular game mechanics such as cash collection and hold-to-win, as seen in the upcoming "Golden Valkyrie Shield Hold and Win", which combines shield symbols with wild symbols to achieve instant cash rewards and trigger hold-to-win, balancing players' familiarity with novelty.
Regarding the expansion into the African market, Dorota introduced that the company has been certified in South Africa and has sponsored the Durban horse racing event in cooperation with the top local operator Hollywood Bets. She pointed out that with the increasing penetration of the internet and smartphones, Africa's mobile-first entertainment needs are growing, providing huge opportunities for localized content and lightweight optimized games. In the future, Booming Games will continue to deepen its presence in the strictly regulated African market, develop unique interactive games that integrate African culture and player preferences, strengthen partnerships, and promote market growth.
About customized products, Dorota shared their process of closely cooperating with clients. Taking the Durban horse racing-themed game co-created with Hollywood Bets as an example, they cater to client needs through localization and brand customization, ensuring excellent game performance and helping promote the event, fully demonstrating Booming Games' precise positioning and flexible response capabilities in niche markets.
Overall, Booming Games, with its sharp market insights, continuous technological innovation, and diversified market strategies, is steadily moving towards a future leading position in the industry.
