Pragmatic Play is further strengthening its strategic partnership with Latin American operator Sellatuparley by jointly integrating Pragmatic Play's Smart Studio solution. This upgraded collaboration will help Sellatuparley create a fully customized live entertainment environment, deeply integrating personalized design with Pragmatic Play's high-quality gaming experience.
This deployment of the Smart Studio is an important expansion based on the existing cooperation between the two parties, aimed at enhancing the brand influence of Sellatuparley and consolidating its competitiveness in the regulated live entertainment market in Latin America.
With its flexible brand customization capabilities and advanced configuration tools, Smart Studio provides operators with strong support for creating immersive localized live entertainment experiences. This integration not only enhances Sellatuparley's control over content creation but also deepens its interaction and connection with players across the region.
This release represents another important milestone for Pragmatic Play in supporting its partners to achieve business growth in their core markets through modular, high-performance technological solutions.
Victor Arias, Vice President of Pragmatic Play Latin America, said: "Sellatuparley has been a very important partner for us for many years. Through the deep integration of Smart Studio, we look forward to taking our cooperation to a new level. Latin American players highly value the authenticity of games, and Smart Studio provides Sellatuparley with the tools needed to create tailor-made live entertainment content for players."
Freddy Saavedra, Chief Marketing Officer of Sellatuparley, also added: "We are very proud to be able to strengthen our cooperation with Pragmatic Play and launch our own brand of live entertainment studio. This move perfectly fits our vision of providing personalized, top-tier entertainment experiences for Latin American players. Smart Studio is a powerful engine supporting our differentiated development and continuous business growth."
