Hard Rock Bet Casino announced the launch of the IGT PlayDigital Whitney Houston slot machine on its New Jersey platform, further expanding its lineup of over 3,200 online games. This game was previously launched in the offline lobby of the Atlantic City Hard Rock Casino and is now available online to players in New Jersey for the first time.
This branded slot machine is inspired by the career and music of the late superstar Whitney Houston, featuring a variety of reward features centered around her image and works. Rich Criado, Vice President of Hard Rock Bet Casino, stated that this game combines a global icon with innovative mechanisms to provide a unique immersive experience for players.
It is reported that the Whitney Houston slot machine is part of the IGT PlayDigital brand content matrix, developed based on an entertainment licensing agreement. This launch also aligns with Hard Rock Bet's strategy to provide personalized content and simplified navigation for players.
Furthermore, this week Hard Rock Bet also announced a multi-year partnership with the NFL Tampa Bay Buccaneers, becoming their official sports betting partner, covering venue signage, digital marketing, and exclusive fan interactions for the 2025/26 season. Recently, the operator also launched the exclusive Liberty Fortune slot machine with Bragg Gaming, highlighting its ongoing enhancement of the content ecosystem.
