Live game studio 155.io has officially entered the African market by establishing a partnership with leading African operator Betika. Their game portfolio has been launched on the Betika platform, initially targeting players in Uganda and Kenya with products such as "Marbles.io", "Stairpong.io", and "Ducks.io". Both parties plan to expand their cooperation to more African countries and gradually release new works.
Sam Jones, founder and CEO of 155.io, stated that Africa is in a phase of rapid development in mobility and social entertainment, with a strong demand for fresh interactive content. "Betika has a strong influence and localization advantage, making it an ideal partner for our entry into Africa. Together, we will bring an all-day immersive gaming experience to a new audience."
This collaboration continues Betika's strategic layout in the field of innovative content. Following the distribution agreement with Galaxsys in 2024, and the introduction of "Defender" into Kenya, Tanzania, the Democratic Republic of the Congo, and Ethiopia in partnership with NE Group, Betika has once again expanded its product lineup.
Peter Stagles, Chief Product Officer at Betika, noted that introducing content from 155.io will immediately enhance the platform's supply and enrich the entertainment experience for African players. "Their innovative works highly align with our vision of providing an excellent user experience, and we look forward to jointly promoting the innovation of the next generation of games."
Since entering the African betting market in 2016, Betika has been expanding its player base through diversified content, and the partnership with 155.io marks another significant layout in the African gaming ecosystem.
