Light & Wonder, First, and OpenTag announced a partnership with international operator 10Bet to launch an integrated gambling solution for the Latin American market. 10Bet became the first operator to sign up for this joint product.
According to the introduction, the solution is composed of the respective strengths of the three parties: Light & Wonder provides global content and aggregation technology, First offers sports betting services, and OpenTag provides integrated platform tools. Together, they create a "centralized entertainment experience" aimed at helping operators provide sports, casino, and original content under a unified framework.
Yuval Klein, Marketing Director at 10Bet, stated: "This collaboration brings us world-class sports betting, premium gaming content, and solid platform support, enabling us to quickly enter new markets and ensure a consistent high-quality experience. This is the first time a comprehensive agreement has been deployed covering sports, casino, and content in a complete B2B product."
This partnership also marks an important continuation of 10Bet's expansion into the African and Latin American markets. Last year, 10Bet had already partnered with BetGames to introduce live dealers and RNG content into the South African market.
Magdalena Podhorska Okolow, Vice President of Commercial Europe at Light & Wonder, added: "We are honored to be chosen as 10Bet's exclusive casino content partner. Together with First and OpenTag, we can create a new generation of turnkey services for ambitious operators seeking growth, with the Latin American market continuing to be our focus area."
This strategic cooperation is seen by the industry as an important step for the three major suppliers to deepen their layout in the Latin American market, and is expected to set a new benchmark for integrated gambling solutions.
