Yggdrasil recently announced a partnership with German operator Novoline, allowing German players to access its extensive game library through Novoline. Novoline is part of the Novomatic Group, headquartered in Hamburg, and offers more boutique supplier content through the YGG Masters program.
Under the agreement, Yggdrasil will provide Novoline with popular games such as the "Vikings" series, "Underworld Champion," and "Valley of the Gods." Chief Operating Officer Jose Kadala stated, "Novoline has quickly gained attention in regulated markets, and we firmly believe our games will attract local players."
Operated by Novomatic Group's Lowen Entertainment, Novoline has been expanding its business in recent years and enriching its content library of over 650 slot games in collaboration with Swintt. Starting from 2024, Novoline will also become the jersey sponsor for the German football team Kaiserslautern.
Through the YGG Masters program, Novoline will also introduce games from boutique suppliers such as Peter & Sons and 4ThePlayer to German players, further enriching its product portfolio. Managing Director Florian Hermann stated, "Yggdrasil has over a decade of experience in producing high-quality games that are beloved by players, and we believe the new content will be well-received by our customers."
In recent years, Yggdrasil has been actively expanding in the European market and has signed similar cooperation agreements with Italy's bet365, Finland's Fruity Entertainment, and Lebanon's BetArabia, consolidating its position in regulated markets.
