EveryMatrix, a well-known iGaming software and content provider, has recently completed the acquisition of Goma Gaming. Goma Gaming is a company that has long focused on user experience services in the online gambling industry. This transaction aims to enhance EveryMatrix's front-end capabilities in the casino and sports betting sectors by optimizing customer experience to drive business development. Honestly, this acquisition is a wise move for both parties, bringing broader cooperation opportunities.
Acquisition Details and Operational Arrangements
EveryMatrix has not disclosed the specific financial terms of this acquisition, but according to the agreement, the Goma Gaming team will operate as an independent department, working parallel to EveryMatrix's existing front-end departments. This helps maintain Goma's professionalism while integrating resources and enhancing overall efficiency. After the acquisition, EveryMatrix emphasizes improving customer experience and providing more diverse service options, directly targeting industry pain points.
Advantages and Impact of Goma Gaming
Goma Gaming, established 20 years ago, has extensive experience and has cooperated with top operators like Betsson to assist them in entering the French market. According to Goma, operators cooperating with it have seen an average profit margin increase of 30%, and significant improvements in customer retention and interaction time. Joining EveryMatrix, Goma will gain more resources, be able to rapidly expand capacity, and make a greater impact, thereby helping EveryMatrix clients achieve breakthroughs.
EveryMatrix's Strategy and Future Outlook
EveryMatrix Group CEO Ebbe Groes stated that the acquisition will accelerate the company's business growth and enhance front-end development strength, providing differentiated services to existing and new customers. Goma CEO Andrew Brown is also optimistic about the transaction, believing it will expand the cooperation network. Additionally, EveryMatrix completed other acquisitions in 2024, such as FSB and Fantasma Games, and adjusted the management team, appointing Jonas Groes as co-CEO to strengthen the leadership.
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