The latest industry salary survey reveals a clear signal: iGaming companies are upping the ante to compete for top talent. According to preliminary data from the "2025 Salary Survey Report" soon to be released by iGB and Pentasia, the average salary across the industry has achieved a 4.09% increase in 2025, the fastest rise in the past three years. Despite cautious recruitment attitudes in some regions, salary pressures remain evident in technology, data analysis, and product roles, with talent in AI and compliance becoming particularly sought after.
Shift in Salary Strategy: From Cost Item to Strategic Investment
"Salary is no longer just a cost item, it has become a strategic tool," notes Alastair Cleland, Managing Director of Pentasia. The report indicates that companies are adjusting their talent strategies—investing heavily in key capabilities, managing risks brought by AI, and striving to meet job seekers' growing expectations for work flexibility and welfare. Merely high salaries are no longer sufficient; candidates now value flexibility just as much.
New Challenges and Opportunities in Recruitment Under the AI Wave
Undoubtedly, the application of AI is this year's core trend, with candidates familiar with automation and data-driven development in high demand. However, this trend also brings new challenges. Cleland made an analogy: "Recruitment managers now want to figure out what the candidates themselves are capable of, not how much ChatGPT can help them." Therefore, companies are establishing stricter AI usage norms, requiring clearer assessment processes from daily work to interview stages. For more in-depth industry analysis and compliance updates, follow the updates on PASA's official website.
Flexible Benefits Take Precedence, Bonuses Alone Hardly "Seal the Deal"
The survey also reveals that besides salary, employee benefits and work-life balance are highly regarded. Hybrid working, family medical insurance, and comprehensive onboarding training have become key factors in attracting talent. Cleland admits, "We've reached a stage where bonuses alone may not be enough to negotiate cooperation. People want jobs that fit their lives, and employers who are willing to listen are winning in the talent competition." This means that those who can offer a more humane, flexible overall compensation package are more likely to retain core staff.
As industry competition intensifies and technological innovations continue, the rules of the iGaming talent market are being rewritten. Higher salary growth reflects the market's urgent need for professional skills, while AI and work flexibility define the core demands of the new generation of workplace individuals. Companies need to invest more wisely in talent to stand firm in future competitions.
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