Century Entertainment International Holdings, listed on the Hong Kong Stock Exchange, recently announced that it has signed a Memorandum of Understanding (MOU) with its Philippine joint venture partner World Platinum Technology Company (WPT), planning to deepen cooperation in the field of online gambling mobile applications. According to the agreement, both parties will rely on WPT's existing platform to jointly develop, operate, and commercialize up to 10 online gambling mobile applications. This project will be advanced under the framework of the joint venture company established by both parties in mid-2025.
Cooperation Framework and Clear Division of Labor
This cooperation is based on the existing joint venture company—Konphil Technology Company Limited, established in June 2025. This company will mainly be responsible for front-end market work, such as player attraction, promotion, and the development and localization of mobile applications. The Philippine partner WPT will play a more "backend" key role, with responsibilities including:
• Providing proprietary gambling content and platform access technology.
• Conducting strict customer identity verification and anti-money laundering reviews.
• Managing player onboarding, customer service support, and daily operational technical assistance.
• Providing regular data and performance reports.
This division of labor clearly delineates responsibilities, allowing Century Entertainment to focus on product and market growth.
The Interest Structure Behind the 15% Revenue Share
The most eye-catching aspect of this cooperation is the profit distribution scheme. If the subsequent formal agreement is signed, WPT will be entitled to 15% of the net gambling profits generated by the related mobile applications, with payments made on a monthly basis. This net profit-based sharing model deeply ties the interests of both parties, with WPT's earnings directly linked to the success of the project's operations.
Strategic Adjustment and Resource Focus
For Century Entertainment, this increase in online gambling is a continuation of its business strategy adjustment. The company's board believes that this move is in line with the group's development strategy of extending into digital gambling and technology-driven entertainment businesses. Simply put, Century Entertainment wants to focus more on product, market, and player growth, while leaving the compliance and system-level complex tasks to its more experienced partner, WPT. This helps the company to more flexibly respond to the constantly changing online gambling market in the Asia-Pacific region.
Previously, Century Entertainment had terminated its physical casino operation agreement in Cambodia and is considering moving towards developing gambling tables in Vietnam. This deep cooperation with WPT marks a significant increase in its resource investment in the digital track. Friends interested in following global gambling industry cooperation and regulatory dynamics can continue to follow the relevant industry analysis on PASA's official website.
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This article is from "PASA-Global iGaming Leader" gambling industry news channel:https://t.me/pasa_news
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