Esports, as a digital competitive sport popular among Generation Z, has betting users with consumption habits vastly different from traditional sports bettors. By 2024, Millennials and Generation Z will account for 87% of esports bettors, who seek fast-paced events, community atmosphere, and deep interaction. Data shows that the global esports betting market is estimated to be nearly $600 million in 2025, expected to increase to over $700 million in 2026, and is hoped to break through $3.4 billion by 2035. The current core challenge of the industry is no longer attracting users, but how to stand out in a crowded market and enhance user retention and engagement. 85% of esports betting occurs during live broadcasts, and users may be lost once they switch windows to look for information. To this end, esports betting solution provider Oddin.gg has launched the innovative product BetPeek, reconstructing the viewing and betting experience. Relevant esports betting compliance cases and product innovation standards can be found on the PASA official website.
Esports Betting User Behavior and Market Potential
The behavior characteristics of esports betting users determine the direction of product innovation and also highlight the huge market potential:
Strong demand for deep interaction: Users not only focus on the outcome of the event but are also keen on micro-betting within the event and real-time interaction, and have an in-depth understanding of the event and players, tending to bet based on details;
Pursuit of autonomy in viewing: Dislike passively accepting fixed-angle live broadcasts, hoping to control the viewing angle autonomously, obtaining comprehensive event information to assist in betting decisions;
Continuously expanding market size: Although some people think that esports betting is still a niche field, the annual betting amount of the Oddin.gg network has reached several billion euros, and the core user group has expanded from young players to seasoned enthusiasts aged 30-40.
These characteristics mean that the traditional "live broadcast + betting" model can no longer meet the needs, and innovative tools have become the key to breaking the industry deadlock.
BetPeek Core Features: Reshaping the Viewing and Betting Experience
The launch of BetPeek directly addresses user pain points, with three core features reconstructing the esports betting experience:
Multi-angle autonomous viewing: Users can break free from the fixed-angle restrictions of platforms like Twitch and Kick, follow the progress of the event from any angle on the map, and even choose to see through walls to view opponents' positions, completely controlling the viewing pace according to their own needs;
Integrated betting interface: By using the video overlay layer feature, betting operations are integrated with viewing on the same interface, fundamentally avoiding user loss due to cumbersome operations;
Low latency and personalized optimization: Compared to public streaming platforms, BetPeek optimizes latency issues for betting scenarios, and through data analysis of user focus points (teams, players, or event results), provides personalized betting options.
The product currently supports "Counter-Strike 2", and plans to expand to popular esports projects such as "Dota 2" next.
Product Effectiveness and Future Planning
Since its launch just a few months ago, BetPeek has achieved market feedback beyond expectations:
Impressive user usage rate: In platforms where the product has been deployed, up to one-fourth of betting users actively use the BetPeek feature;
Significantly increased engagement: User viewing time has increased by more than 7 minutes, and the number of interactions is 2-3 times that of traditional live broadcasts, greatly enhancing user stickiness;
Clear long-term layout: Marek Suhaj, co-founder and managing director of Oddin.gg, stated that BetPeek is just the beginning, and the company is continuously creating 24-hour interactive, user-driven participation tools.
In the future, the core competition of esports betting will be to give users more control, and the innovation space in this field is still limitless.
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This article is from "PASA-Global iGaming Leaders" gambling industry news channel: https://t.me/pasa_news
Original deep gambling channel: https://t.me/gamblingdeep
Free data report: @pasa_research
PASA Matrix: @pasa002_bot
PASA official website: https://www.pasa.news
