Eight years ago, I camped outside the office of the Prime Minister of Malta to draw attention to the unjust killing of a female journalist. This may not be an experience many CEOs in the gaming industry have, but it perfectly illustrates the balancing act I often need to navigate—walking the line between activism and business leadership. In plain terms, it means one can be both a corporate executive and a social activist.
Origins of Activism: Speaking Out for Justice is a Responsibility
My path to activism began long before that night in Malta. Over the years, I have been drawn to causes that challenge injustice and demand accountability, always believing that those with a voice and platform have a responsibility to use it. The protest in Malta was just one of many public stances I have taken, which is uncomfortable and unusual for someone in my position, but necessary. What we fight for are not abstract principles, but fundamental values about press freedom, justice, and challenging those who abuse power.
Public vs. Private: Personal Stance Does Not Bind the Company
It should be clear: my activism is always a personal act, not a corporate one. I do not use the company as a platform to express political views, nor do I expect employees to share my beliefs. This boundary is crucial for maintaining integrity in both spheres. When I advocate for a cause, I do so as Clemens Duval, not as a representative of MyAffiliates. However, this separation does not mean hiding who I truly am. Colleagues know my stance, see me taking a stand, and investing time in causes I believe in, and I find this visibility has an indirect but powerful impact.
Cultural Shaping: Leading by Example Rather Than by Mandate
When employees see leaders fighting for their beliefs in any situation, the message conveyed is: beliefs matter. This does not dictate what employees should believe, but it empowers them to hold their own beliefs and act on them when necessary. The greatest impact is in creating an environment where people feel comfortable sharing personal matters, whether it's about private life, mental health issues, or geopolitical or ethical issues. When you lead by example without fear, you empower others to have a voice, including occasionally challenging me, raising issues to make the workplace better. This sense of authenticity is not forced but naturally formed.
Advice for Leaders: Let Values Shape the Work Culture
I do not pretend that activism comes without a cost. Taking a stand on controversial issues undoubtedly invites criticism and may alienate those with differing views. But when your intuition tells you something is right, when the issue is truly important, these risks become acceptable. Some things are simply worth fighting for, regardless of the potential consequences. This means that when values conflict with comfort or convenience, trust your values.
If you are striving to integrate personal beliefs into your professional role, the key principle is: separate activism from business operations, but not from leadership identity; create an environment where employees feel safe to be themselves; lead by example rather than by mandate; when values intersect with business interests, always trust your intuition. The challenges the world faces require those with platforms to speak out, no matter the industry we are in. Sincere leadership means bringing your whole self to work, caring about more than just profit margins. Your activism can inspire your leadership, without having to become the identity of the company; your values can shape the work culture while encouraging others to find their own voice. Want to learn more about industry leaders' perspectives? PASA official website continues to share.
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This article is from "PASA-Global iGaming Leaders," a gaming industry news channel:https://t.me/pasa_news
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