Imitating the Swedish gambling market, did Finland make the right move? Regulatory decisions and concerns under the liberalization of the gambling market.

Should Finland Use Sweden as a Template for Gambling Liberalization Reform? As the country plans to end its long-standing gambling monopoly in January 2027, Sweden's recent gambling regulatory model is being viewed as a blueprint for Finland's reform.However, Finnish local legal expert Antti Koivula

Swedish horse racing monopoly AB Trav och Galopp (ATG) plans to partner with a Finnish joint venture to offer online gambling.

The Swedish horse racing monopoly AB Trav och Galopp (ATG) and the Finnish Equestrian Federation Suomen Hippos have established an online gambling joint venture (JV) to welcome the reform of the Finnish gambling industry.The Finnish sports betting joint venture of ATG (yet to be named) will provide

Finnish gambling company Veikkaus: Fennica Gaming launches new studio, board undergoes changes

Veikkaus has released two latest updates about its operations, one concerning its B2B sector and the other about its board of directors.Finnish GamingVeikkaus's subsidiary Fennica Gaming was established in 2022 and launched its online casino product portfolio at the end of last year.In a recent stat

Finland's Path to Wealth and Sweden's Cautious Attitude! The Two Faces of Gambling!

The Quality Mark Responsible Alliance (QMRA) report explores the potential ancillary bans and their impacts on the Finnish online gambling market.

The Finnish government's proposal HE 16/2025 VP aims to ban affiliate marketing in its newly regulated online gambling market due to issues of misinformation, regulatory uncertainty, consumer protection, and tax evasion. Recently, the Quality Mark Responsible Alliance (QMRA) has showcased the impact

Finland submits a bill to end gambling monopoly and introduce a licensing model by 2027.

The Finnish government has submitted a bill to the parliament that will end Veikkaus's exclusive rights to online gambling and digital casino games, replacing the current monopoly system with a licensing model set to be implemented in January 2027.Under the new framework, private operators will be a

The Finnish Parliament is holding a debate on the new "Gambling Act," which will introduce a new licensing model.

The Finnish Parliament will hold debates on upcoming proposals and policies, including the highly anticipated new "Gambling Law".The debates will feature a speech by the current Prime Minister, Petteri Orpo, who took office on June 20, 2023.Today's opening debate has allocated three hours to introdu

Finland's Legislative Review Committee: Investigating New Legislation on Increasing Gambling Harm by the Government

The Finnish Legislative Evaluation Council has called for a more detailed understanding of whether the new gambling framework will increase gambling harm and what impact this will have on the country's healthcare capacity.The council, named "Lainsäädännön arviointineuvosto," is responsible for revie

Finnplay secures operator agreement before launching in the Finnish market, with Finland's regulated online gambling market set to start in 2026.

Finnplay has confirmed a new operator agreement, preparing for the launch of the regulated online gambling market in Finland. The government of the country has established a regulatory framework, aiming to open by the second half of 2026 or January 1, 2027. Finnplay has signed several le

Veikkaus extends partnership with the Finnish Ice Hockey Association until 2030, covering multiple national teams and leagues.

Veikkaus has announced an extension of its long-term partnership with the Finnish Ice Hockey Association, extending the relationship until 2030.The agreement covers the Finnish men's, women's, and under-20 national teams, as well as the Aurora League.Speaking about the extended agreement, Veikkaus E

Betsson Group is once again listed on Finland's payment blocking list.

The Betsson Group and its subsidiary BML Group have once again been placed on the payment block list by the National Police Board.This decision was made because the subsidiary of Betsson AB, BML Group Ltd, has been promoting gambling services on websites in mainland Finland, either directly or indir

Playtech's live casino products debut in Finland in partnership with Veikkaus

Playtech announced the launch of its live casino products in Finland through the Finnish state-owned monopoly operator Veikkaus.The two companies hope to build on their existing cooperation agreement, which has been approved by regulatory authorities and fully integrates Playtech's live games into t

Finland will include horse racing in the non-monopoly market, continuing preparations for market liberalization.

Today, the Finnish government announced that horse racing will enter a competitive licensing market along with other forms of gambling activities when Finland abolishes its monopoly and re-implements a regulated market in 2026. Finland has revealed more details about the potential form of its

Veikkaus expands partnership with NHL, offering more exciting content for Finnish hockey fans.

Veikkaus has strengthened its relationship with the National Hockey League (NHL) through a new agreement, solidifying its status as an official partner of the hockey league.The partnership agreement covers the 2024-2026 seasons and will expand the availability of NHL content on the Veikkaus platform

Veikkaus to cut up to five jobs as restructuring continues

Up to five jobs will go at Finland’s state-owned gambling operator Veikkaus as it restructures many others. The company is preparing for the roll-out of Finland’s multi-licensing system and said in September that it was to enter change negotiations with a cohort of employees. The terms of employme

Veikkaus partners with NHL to expand ice hockey content in Finland

Finnish government-owned betting agency Veikkaus has officially become the NHL's partner in Finland, enhancing its offerings with comprehensive NHL content across its platforms. This new agreement significantly expands Veikkaus' existing ice hockey content to include NHL games played in the United S