Riot Games and Betting Sponsorships: An In-depth Analysis of the Integration between Esports and the Gambling Industry
In recent years, Riot Games has gradually opened up to gambling brand sponsorships in its core event system—especially the Valorant Champions Tour (VCT) and League of Legends Esports (LoL Esports)—attracting widespread attention from both the esports and gambling industries.This change not only sign
Sweeping the globe! What is esports betting? How does it work?
Why is Riot Games piloting esports betting sponsorships in the European and American regions, and how will it responsibly advance?
Riot Games recently announced plans to open sports betting brand sponsorships for top-tier teams in the Americas and EMEA regions for "League of Legends" and "Valorant," aiming to explore sustainable paths for the commercialization of esports. At the same time, Riot has explicitly stipulated that no
Riot Games, the maker of League of Legends, initiates gambling sponsorship: Balancing commercial pressures with the future of esports ecosystems.
As Riot Games officially announced on June 27, 2025, the opening of betting sponsorship cooperation in the EMEA (Europe, Middle East, and Africa) and the Americas regions, the global esports community has once again sparked heated discussions. Earlier in the year, Riot had revealed an open attitude
Riot Games Opens LOL and Valorant to Gambling Sponsorships: A Commercial Breakthrough or a Collapse of Values?
Riot Games officially announces that it will open gambling sponsorship cooperation for "League of Legends" (LOL) and "Valorant" in the Americas and EMEA (Europe, the Middle East, and Africa) regions. This decision instantly caused a huge stir in the global esports community, with many players excla
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