At this year's SiGMA Malta conference panel discussion, Grid co-founder and CEO Moritz Maurer stated, "Now is the best time to get involved in esports."Maurer, who served as the head of esports at Genius from 2015 to 2018, recalled that at that time, the marketing budgets for esports were limited, a
The Hong Kong Jockey Club announced the appointment of Sarena Lin as the Chief Transformation Officer (CTO) and a member of the management committee, reporting directly to CEO Winfried Engelbrecht-Bresges.This is a newly established position at the Jockey Club. Sarena Lin will lead the Transformatio
Hungry Studio's Vice President of Brand Marketing, Jason Wang, is not interested in momentarily dazzling hits. Under his leadership, "Block Blast!" quietly became a phenomenal mobile game in 2024 with over 216 million downloads. This success is not merely due to clever user acquisition strategies, b
In traditional sports betting, players usually bet around the outcome of the match, such as which team wins, the final score, or the season champion. However, with the advancement of technology and the development of mobile products, a faster and more exciting betting method is on the rise: microbet
In the highly saturated iGaming market, influencer marketing is shifting from hype to effectiveness. Game providers are increasingly realizing that simply launching new games is not enough to attract attention; the key is how to use online influencers to truly convert "visibility" into user growth a
In the context of today's globalization, more and more game manufacturers are turning their attention to overseas markets, trying to get a share in emerging markets such as the Philippines, Brazil, and India.However, overseas promotion is not an easy task, especially for gambling games. Factors such
Users of gambling products typically experience a complete lifecycle from initial contact to eventual churn and recall. At each stage, user psychology and behavior change, with key conversion nodes and influencing factors present.By analyzing these stages and nodes, the operations team can target op
The unit has partnered with fantasy football operator Dribble to launch a new platform for grassroots football, which can track the performance of amateur players and rank them weekly.The beta version of the platform has been launched in five amateur leagues in the UK, providing a system for over 60
Atlaslive, a leading B2B software provider in the global iGaming industry, has announced an exciting partnership with Alea, a data-based casino game aggregator. Together, the two companies will provide highly personalized and data-focused experiences, designed to enhance player engagement and drive
After 50,000 simulations, Kansas City won the championship in 7,105 instances. The era of artificial intelligence continues.Sportradar's artificial intelligence simulation shows that Kansas City is the most likely team to win the professional football championship on February 9, 2025, making it the
The powerful sports betting service kwiff has launched the "Curfew" tool, enhancing its commitment to responsible gambling. This innovative feature allows players to take control by blocking access to our services during specific times they choose.The "Curfew" feature of kwiff goes beyond player pro
Gambling platform provider 4Play Gaming announced the launch of the industry's first AI casino expert, Lora, in September. Lora aims to assist casino and sports betting operators in making data-driven decisions, utilizing advanced AI to analyze player behavior, game performance, and operational data
SOFTSWISS has changed the way it offers its game aggregator solution after allowing operators to further control tournament tool prizes. Operators using the SOFTSWISS game aggregation system can now offer players not just cash rewards, but also free spins, luxury cars, trips to Las Vegas, mobile dev
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