The initiative by Caixa Econômica Federal to launch gambling operations has sparked political controversy and industry attention. Despite the state-owned bank's monopoly on federal lotteries and its 15,000 sales outlets, having obtained an operating license and technical collaboration with Playtech,
As most operators have announced their Q2 financial results, the performance of the Latin American gaming market has attracted significant industry attention. Despite the continued boom in Brazil's online gaming market, tax pressures in Colombia and Peru still pose significant challenges to operator
The Brazilian TV channel SBT announced its sponsors for the 2025 season.Brazil.- The television channel SBT revealed its three sponsors for the 2025 broadcast season of the UEFA Champions League and the CONMEBOL Sudamericana Cup. The media company signed ten sponsorship deals for the continental foo
The National Basketball Association (NBA) and Entain, one of the world's largest sports betting groups, announced today a multi-year collaboration that makes Sportingbet, Entain's leading brand in Brazil, the first official betting sponsor of the NBA in Brazil. The brand will also sponsor the NBA H
For the first time, all clubs in Brazil's top football tournament will have sponsorship from the same economic sector.Brazil.- The creation of the regulated sports betting market in Brazil has had a positive impact on football. Given the potential growth of the market, betting houses have decided to
In 2024, Betano led TV advertising investments with R$ 170 million, followed by Superbet (R$ 111 million) and Betnacional (R$ 99 million), according to the timeline produced by Tunad. The second half of the year, boosted by sporting events, was decisive, showing that volume and strategic timing are
The presentation of Palmeiras' new main sponsor is emblematic. With the departure of the personal credit specialized bank Crefisa and the entry of Sportingbet, all teams in the Brazilian Serie A display a betting house somewhere on their game uniform. 16 out of the 20 clubs have a bet in the most p
Sportingbet, an iconic brand in the sports betting segment in Brazil, recently closed a deal with Palmeiras to become the main sponsor, thus starting a new era this Monday (13). The club will display the platform's logo on the uniforms of the professional female and male soccer teams until December
Palmeiras has scheduled next Monday (13) for the official presentation of Sportingbet as the club's main sponsor. The betting house from the Entain Group will pay the club R$ 100 million per year in a contract that lasts until the end of 2027 and also includes performance targets, which could lead t
With the end of the R$ 27.5 million annual contract with the betting house Parimatch, Botafogo is aiming for a new master partnership for 2025. Recent achievements in the Brasileirão and Libertadores are favorable to attract investors willing to offer higher amounts. The board is already negotiatin
Sportingbet has adopted, revitalized, and graffitied four multi-sport courts at Cândido Portinari, Parque Villa-Lobos, in São Paulo, creating the Sportingbet Arena, a space for socializing, food trucks, leisure, and sports that directly benefits the population. To celebrate this achievement and furt
The head of the Secretary of Awards and Betting, Regis Dudena, was also summoned to explain the effectiveness and scope of the current regulatory policies and control mechanisms for betting.Brazil.- Members of the Parliamentary Commission of Investigation (CPI) on Betting will hear three testimonies
Sportingbet, the official sponsor of the CONMEBOL Libertadores 2024, is gearing up for the final between Botafogo and Atlético Mineiro with a special action. The brand has adopted black and white colors across all its communication platforms starting November 27, creating an even stronger connection
Sportingbet is preparing activities for the final of the CONMEBOL Libertadores 2024, between Botafogo and Atlético Mineiro on November 30, and one of the main attractions will be the 'My unforgettable title goal', a totem with artificial intelligence, where participants will have the chance to show
The Senate CPI investigating online betting is set to vote this Tuesday (26) on summoning requests for singer Gusttavo Lima and an invitation to YouTuber Felipe Neto. Right after voting on the 29 agenda items, the Commission will take testimonies from the CEO of Betnacional, João Studart, and the o
There are still legal bureaucracies and the signing of the contract for the announcement of Palmeiras' new main sponsor. The deal with Sportingbet is the most advanced, for a four-year contract worth R$ 100 million fixed, covering both the male and female teams. With bonuses - in case of sports goal
