DigiPlus Interactive announced that it will launch its iGaming business in Brazil in September 2025, officially entering the emerging regulated market in Latin America. This move is another key development on the internationalization path following the company's senior management restructuring and c
Unlocking the Success of iGaming in Kenya: Traffic and Marketing StrategiesMobile-first strategy: Kenyan users predominantly access the internet on mobile phones, especially on social platforms like Facebook and Instagram. Ads and websites must be designed for mobile, starting with mobile ads befor
Light & Wonder (L&W), a global leader in gaming equipment supply, is actively adjusting its supply chain strategy to cope with potential changes in U.S. tariff policies. During a recent earnings call, executives revealed plans to shift some production to Mexico to take advantage of the favorable pol
Recently, the Indian market has once again become a focal point in the gaming industry, with many people's first reaction to Indian games being real money card games.Indeed, this type of game has a large audience base in India, and real money games account for more than 60% of all gaming revenue in
Facebook has 269 million daily active users in North America. It is not only a place to share family photos and keep in touch with friends, but also a treasure trove for businesses to reach a large number of loyal audiences. Facebook ads can help your business reach a wide customer base.Although ev
Slotegrator, a game aggregator and iGaming solutions provider, published an interview with Sofia Sverdlova, Head of Marketing atGameBeat, a casino game developer. Read about what settings are the most important for localization, what regions are the most active at the moment, and what modern players
In an enlightening interview with Mercy Sharon from iGaming AFRIKA, Geoffrey Muindi, CEO of Dive Marketing, shared invaluable insights into the marketing strategies essential for brands aiming to succeed in the African gaming market. As the continent continues to attract global brands with its immen
With the release of the SOFTSWISS ebook ‘How to Market Online Casino’ and later ‘Casino SEO Audit: The Ultimate Guide’, operators and affiliates obtained a wealth of insights into modern marketing strategies.These guides shed light on how online casinos can thrive in a digital landscape, offering pr
Salsa Technologyhas been honored with the prestigious Best Game Aggregator title at the recent CGS Awards, held on August 30th, marking the conclusion of a successful two-day event in Recife, Brazil. The winners were chosen by top industry executives, with a final decision made by a jury comprised e
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