Alt Sports Data has partnered with X Games to begin standardizing the process of sports betting for events.X Games, founded by ESPN in 1995, focuses on alternative sports events such as skateboarding, BMX, freestyle motocross, skiing, and snowboarding.Todd Ballard, co-founder and Chief Marketing Off
The Dutch gambling regulator has issued seven warnings over breaches of the ban on untargeted advertising, four of which related to Formula One sports betting. Kansspelautoriteit (KSA) said the four operators in question made clear references to world champion Max Verstappen despite not using his
The Grand Prix provided an opportunity for companies to combine brand visibility with hospitality, entertaining high-value clients in exclusive suites overlooking the track. A mix of extravagance and spectacle, the city of Las Vegas (United States) has cemented its reputation as a global entertainme
With year two of the Las Vegas Grand Prix complete, officials are looking to the future of the megaevent being held annually in Southern Nevada.The Las Vegas Convention and Visitors Authority and Formula One parent company Liberty Media entered into an initial three-year contract for the race from 2
The Las Vegas Grand Prix was a mixed bag for Red Bull’s Max Verstappen, who finished fifth in Saturday night’s race on the Strip but clinched his fourth straight Formula One championship.The race was also a mixed bag for Las Vegas sportsbooks a year after they set record betting handles, or amount o
Fedor Banuchi spent several days attending the inaugural Formula One Las Vegas Grand Prix a year ago, growing both determined and envious.As senior vice president of entertainment and special events at the yet-to-open Fontainebleau Las Vegas, Banuchi wanted not just to mirror, but to surpass the lon
It isn’t often that crowds aren’t shoulder to shoulder at Bellagio’s popular conservatory display on a Saturday night. Or that there aren’t long lines at the hotel’s front desk. Or that the minimum bet at a blackjack table is $5,000.But it also isn’t often that cars are whizzing along Las Vegas Boul
Lisa and Kris usually drive to their jobs on the Las Vegas Strip and park in the casino employee garage. But the Formula One Las Vegas Grand Prix setup forced them to find another way to get to work.For the last few weeks, the two friends have been riding the Las Vegas Monorail to get to their jobs
For a group of businesses near the Las Vegas Strip, road construction and closures for this week’s Las Vegas Grand Prix continue to be costly.Lisa Mayo-DeRiso, a spokesperson for several of those businesses, calls the effects from the race — now in its second year — “intolerable for the business own
With less than two weeks until the Formula One Grand Prix takes over the Las Vegas Strip, infrastructure that turns one of the world’s most famous streets into a racetrack continues to pop up — to the chagrin of some tourists.Security barriers for pedestrian spots appear to be beefed up from the ina
An airline that bridges the gap between first-class commercial airline flights and private charter jets will begin flying to Las Vegas with scheduled weekend service from Los Angeles in December and will kick off by flying a special round trip for next month’s Formula One Las Vegas Grand Prix.Los An
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