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620 million avid fans! How does the Indian cricket economy leverage a $15 billion sports market?

620 million avid fans! How does the Indian cricket economy leverage a $15 billion sports market?

According to industry research reports, the Indian sports and entertainment market has reached approximately $15 billion, with a total sports audience of about 678 million people.Among them, the cricket audience is about 612 million, far exceeding football (305 million) and kabaddi (208 million) and

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