BETBY and CALÍMACO establish a strategic partnership to enhance their influence in the Latin American region.

Industry-leading sports betting provider BETBY has announced a long-term partnership with Calímaco, a premium B2B sports betting supplier with a strong foothold in Latin America.This collaboration aligns with BETBY's expansion strategy in the Latin American market and reinforces its commitment to pr

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Alejandro Serrano Zaera: "Lotteries must adopt a digital analytical mindset"

In a context where digitalization has become imperative for organizations, Calímaco emerges as a key player in the modernization of state lotteries. Alejandro Serrano Zaera, Business Development Director at Calímaco, shared in an exclusive interview during the Jornadas Cibelae in El Salvador, the c

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