Understanding The Relationship Between Data And Personalised Marketing With Harel Falk, VP Sales And Business Development At Solitics

Harel Falk, VP Sales and Business Development at Solitics, says that access to data in real time is mission-critical to tailoring player experiences, but the fact that most operators find themselves drowning in the sheer volume of data at hand doesn’t ensure personalisation will be applied.Personali

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