Unlocking the Success of iGaming in Kenya: Traffic and Marketing StrategiesMobile-first strategy: Kenyan users predominantly access the internet on mobile phones, especially on social platforms like Facebook and Instagram. Ads and websites must be designed for mobile, starting with mobile ads befor
As the digital advertising market continues to evolve, Google and Facebook, as one of the world's largest advertising platforms, continue to introduce new policies and technological updates to adapt to market changes and user needs.Here are the important updates for Google Ads and Facebook Ads in 2
The latest report from Sportradar shows a significant decline in suspicious matches detected in Europe and Africa; corruption in soccer has decreased worldwide.Press release.- After consecutive years of detecting an increasing number of suspicious matches, match-fixing across all levels of global s
This report, which will be released this afternoon, analyzes issues such as the use of Big Data to fight against problem gambling, predictive models to identify at-risk players, challenges in data privacy and ethical data use, the intersection of data and human oversight, and more. A leader in provi
The company analyzed its presence in different markets, the awards received, and the events held.Press release.- 1win Partners analyzed the achievements of 2024 and is planning its goals for the coming year. The company conveyed that with a precise global strategy, outstanding awards, and a growing
Samba Digital uses data and analytics to help iGaming operators plan, execute, and evaluate marketing strategies, offering insights into social networks, sponsorship effectiveness, and ROI. In an exclusive interview with GMB, Camila Cunha, iGaming manager, highlights how companies can leverage appr
The world of aggregation is becoming an increasingly complex and competitive environment. As the space becomes steadily more saturated, the expectations and demands stemming from supplier and operator partners soar to ever increasing heights.As a result, the role of an aggregator has naturally evolv
BetMGM will deliver customised content and betting insights for sports fans in a new partnership with GTG Network. The Entain and MGM joint venture operator will use GTG’s content engine to harness trillions of data points to share market insights, player statistics and win probabilities for a ran
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