#casino_marketing

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Frank Floor Talk: Understanding each casino customer better through marketing intelligence

The multitude of data and statistics that casino marketing divisions have the ability to extract from their slot machine and table game inventories has changed the way loyalty programs and player investment strategies are formulated.The question: Are the data and statistics being analyzed to their f

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G2E: Experts discuss marketing strategies in the gaming industry

During Monday’s Global Gaming Expo education session “Future Proofing Casinos — Brand Relevance, Digital Marketing, and Influencer Strategies,” industry leaders discussed effective marketing strategies within the gaming sector. The panel emphasized the importance of defining a brand’s identity, usin

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