A recent study reveals that global professional soccer is increasingly dependent on sponsorships from the gambling and cryptocurrency industries, many of which operate in legal gray areas or are entirely illegal.The survey, initiated by "Play the Game," covers data from nine top football leagues acr
Southampton Football Club has officially announced a partnership with UK online betting operator Midnite for the 2025/26 season, where Midnite will serve as the official training kit partner of the club. This marks Midnite's first sponsorship deal with a football club and is a key step in their stra
In 2023, the frequency of gambling brand logos on the sidelines of the Premier League has increased by 470% compared to ten years ago (according to SportBusiness data).This phenomenon reveals an undeniable fact: online gambling sponsorship has become a core engine of the modern football business ec
Among the 40 elite football clubs in Brazil, 32 are sponsored by sports betting and online gaming houses. The number was even higher until Friday, when Bahia announced the termination with Esportes da Sorte. Nevertheless, the Salvador team plays its games at Arena Fonte Nova, which has the naming r
The Brazilian sports betting market is facing astonishing growth. According to recent data from Datahub, the entry of Brazilian online gambling enterprises grew by 734.6% from 2021 to April 2024, with the number of operating registered companies increasing from 26 to 217.Since December 2018, sports
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