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Users of gambling products typically experience a complete lifecycle from initial contact to eventual churn and recall. At each stage, user psychology and behavior change, with key conversion nodes and influencing factors present.By analyzing these stages and nodes, the operations team can target op
1️⃣ Material Testing Strategy►Video and Image Material Testing: Arrange ad group tests based on the number of materials. For example, for 3 video materials, you can use the ad format 1-4 ($50 same audience) -3 (video) to gradually test which materials perform best.►Lower Budget for Image Materials:
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