Rivalo invites "Voice of Goals" broadcaster José Silvério: Using emotional commentary to awaken Brazilian sports memories, creating a new paradigm in emotional marketing.

Sports betting brand Rivalo has launched a new advertising campaign, inviting 79-year-old legendary broadcaster José Silvério to come out of retirement and lend his voice, playing the emotional card and evoking Brazilian fans' memories of the golden age. Silvério, one of the longest-serving sports c