The arrival of the "post-betting era" in the Premier League: a ban on chest advertising takes effect, posing a £100 million revenue challenge for small and medium-sized clubs.

Starting from the 2026-27 season, the Premier League will officially implement a ban on gambling advertisements on the front of jerseys, marking the end of a sponsorship model that has continued for over twenty years. This season, 11 out of 20 clubs still have gambling companies as their main shirt