Most betting platforms still rely on purchasing traffic to acquire customers, which indeed works quickly, but the cost of buying traffic is soaring, and ROI is increasingly difficult to achieve positively. The concept of a "traffic pool," as a traffic acquisition and retention model with extremely low marginal costs, may be the next key breakthrough.
Let's first look at the typical development path of buying traffic:
Extensive mode:
A. Placement → User recharge → User inactivity → User loss
B. Placement → User does not recharge → Loss
Refined mode:
A. Placement → Recharge → Recharge again → Inactivity → Awakening → Recharge again → Immunity → Loss
B. Placement → No recharge → Conversion → Follow the same above
It is not hard to see that, whether extensive or refined, "user loss" is always hard to avoid. In this process, what is often really valued is only the recharge result, not the tens of thousands or even 100,000+ UV visits per day. It should be noted that these visits themselves are precise gambler traffic, and it is a pity not to retain them.
---
The first principle of the "traffic pool":
Users = traffic assets, and the users you can reach are your long-term capital.
The essence of the traffic pool is to collect and "enclose" these wasted precise traffic, even if the users are not active currently, they can be reached and reawakened at any time.
There are two forms of traffic pools:
Private domain: Group chats, communities, user directories, etc., recommended to set up guidance in a prominent position on the website, even if users do not play, a channel for reaching them can be established.
Traffic-oriented products: Divided into vertical and general traffic types:
Vertical type: Package "peripheral sites" around your product category:
Lottery → Third-party trend analysis sites
Live games → Baccarat skills sites, card route analysis tools
Sports → Score websites, event live broadcasts
Slots → Free trial pages, review communities, etc.
General traffic type: Design products around the seven deadly sins, such as film, short drama, porn sites, etc.
→ Typical case: BingoPlus homepage short drama entrance.
These traffic pages are like the waiting room next to your restaurant, keeping users who have come, watched, and ordered. When they are hungry one day, they will come back to you.
The marginal cost of acquiring users in the traffic pool is almost zero under extreme conditions, especially under the premise that "the product itself is profitable." This is a minimal investment but can bring exponential growth in the long term, and the early "Twisted Media" is a typical case.
Some people mistakenly think that there must be a traffic pool before there is a betting platform, not knowing that the betting platform can also incubate the traffic pool in reverse.
As the bonus of buying traffic gradually dries up, the traffic pool strategy is your underground reservoir to resist the cold winter. Start planning now, retain every hard-won user, and store energy for the future.
==
For co-creation channels & fan groups, see channel @bcguy888
Comments0
Received
The concept of a "traffic pool" really tests one's patience.
Xingcai is indeed supported by pornographic websites, this idea is correct.
Many companies now survive by relying on traffic pools.
For example
I heard that over a million people watch the neck fighting game every day, amazing!
Now it's not easy to set up a traffic pool.
Is the twisted dough strip the crown prince's?
It seems unclear.
Many years ago, we operated a film and television site, but it was not very successful as it required substantial traffic support.
I've never understood why BINGO has a section for short dramas, but now I get it.
Short plays are also another way for them to monetize.
Followed the channel, the content is very insightful.
Thank you
Collected
The image is very illustrative.
The private domain might not be able to handle it, given the large scale, it might still be necessary to develop products ourselves.
Depending on your volume, if there are only dozens to a hundred visits for account opening per day, of course, you can go for private domain traffic.
Thank you
Can you talk separately about how to extend the site of the traffic pool for Baccarat next time?
No problem
But many of them are package networks that do not have their own technology.
