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1. Market Analysis and Positioning1.1 Overview of the Vietnamese Gaming MarketThe Vietnamese gaming market, as one of the fastest-growing mobile gaming markets in Southeast Asia, has significant development potential and unique market characteristics. From January to September 2023, the total in-ap
In iGaming affiliate marketing, the Lifetime Value (LTV) is a crucial metric that provides a comprehensive view of each customer's value in their relationship with the platform. While others, such as CPA (Cost per Acquisition) and conversion rate measure immediate return, LTV represents the total t
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