Spotlight Sports Group (SSG) has launched digital betting shop displays at the William Hill store at York Racecourse. The dynamic displays will receive proprietary data from the Racing Post, as well as content, full tables, and tips from the UK, Ireland, South Africa, Hong Kong, UAE, USA, and France.
SSG B2B Retail Director Alan Pepperell said: "Spotlight Sports Group is thrilled to showcase the future of retail sports betting, and the support from William Hill and York Racecourse is crucial. Racing Post content has been a part of retail betting for over 25 years, and continuing to do so in the digital realm underscores our commitment to retail betting and innovation."
Stuart Wright, Head of Venue at William Hill, stated: "I am delighted to announce that William Hill has partnered with the Racing Post and installed digital betting station displays at a brand-new racecourse betting station, part of the reconstruction of York Racecourse's Bustardthorpe Stand at Theakston's Bar.
"This is the first time racecourse customers have the opportunity to use Racing Post digital betting station displays, and we are very hopeful that this initiative will support the brand-new development at York Racecourse.
"William Hill is synonymous with horse racing. We have racecourse betting stations at 53 racecourses across the UK, providing customers with a brand they are familiar with and trust. This exciting move in York is the latest in our investments in racecourse facilities, and I wish the William Hill and York teams every success in the newly modernized racecourse area."
William Derby, CEO and Clerk of York Racecourse, also congratulated on this new partnership, saying: "In our new, state-of-the-art William Hill store at the southern development area of York, the digital betting shop displays featuring Racing Post content are a fantastic addition for horse racing enthusiasts.
"We have invested millions of pounds in upgrading the racecourse spectator facilities at the stands, and at the heart of this high-spec new facility is the ability for racegoers to touch a screen and get the latest information on the contestants.
"We are delighted to establish a long-term partnership with William Hill and the Racing Post, enabling us to provide such excellent facilities for horse racing fans to further enjoy their racing experience at York."
Last month, the British Horseracing Authority (BHA) announced the publication of a new code of conduct for gambling sponsorships. This move is a response to a recommendation from last year's UK Gambling White Paper that all sports establish such guidelines.
The creation of the BHA code of conduct was informed by opinions from stakeholders in the industry such as the Racecourse Association, the Department for Digital, Culture, Media and Sport (DCMS), and the Betting and Gaming Council (BGC). The agency stated that the code will help ensure that all sponsorship agreements with gambling operators meet minimum standards of social responsibility.
Racecourses and horse racing stakeholders are required to adhere to four principles when considering sponsorship agreements with gambling operators: reinvestment in sports, maintaining the integrity of sports, protecting children and young people, and ensuring that gambling is promoted in a socially responsible way.
