To support the growth of its clients in different GEOs, GR8 Tech has launched the Visibility Rules – Geo Specific Filters extension. This development delivers a flexible UX management tool to provide better payment option conditions at the GR8 Tech Payment Gateway according to specific parameters of the player, segments, or configured traffic type.
This innovative release underscores GR8 Tech's commitment to providing customized solutions that enhance user experience and increase payment conversion rates in specific geos to directly improve the overall GGR for operators.
This strategic update includes the following new powerful filters:
Country of registration: clients can set payment groups based on specific countries of player registration, ensuring that payment options are aligned with regional needs.
Original currency of the client: this feature allows clients to specify payment groups based on the original currencies used by players in their projects, enhancing financial fluidity.
User verification status: now, verified and unverified users can receive distinct sets of payment groups, allowing for a more personalized experience.
Session device agent: clients can target payment groups specifically for individual devices, optimizing UI interactions.
The appearance of payment methods can be based on user parameters such as: Days after player registration, Specific player ID, Paid vs. organic traffic, Specific marketing traffic source tags assigned to players, AMS segments assigned to players, Country of registration, Verification status, Specific device agent used, and Player currencies.
Additionally, clients will experience improved acceptance rates and player metrics, facilitated by a simple management tool to adjust the availability of payment methods and the overall UX approach, based on configurable conditions. This empowers clients to effectively segregate players according to their verification status, currency, and country of registration, all in moments.
In a constantly evolving digital landscape, maintaining the integrity of payment methods is crucial. The new features from GR8 Tech enable enhanced anti-fraud capabilities, providing clients the ability to secure payment options for users defined by session device agents — simply by creating or extending rules.
With the launch of the Visibility Rules – Geo-Specific Filters extension, GR8 Tech provides a powerful tool to take control over the UX of payments according to client needs.
Source: GMB
